Privacy Policy

Effective Date: April 2024

Nosh Creative Studios Ltd. ("PathWise Theory UK") operates in strict compliance with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018. This policy outlines how your data is collected, stored, and protected.

1. Data Collection & Purpose

We collect essential information to provide a personalized learning experience: Name, email address, profile picture (if using Google Sign-in), and app usage data (mock test scores, saved questions, bookmarks). This data is strictly used to track your progress and enhance your learning journey. We use Google Firebase for secure authentication and database services.

2. Third-Party Services & Data Sharing

Your personal data is never sold for marketing purposes. To provide, analyze, and support our service, we use trusted third-party providers:

  • Google AdMob: For displaying advertisements in the free version. AdMob may use device identifiers (like IDFA on iOS) to serve non-personalized or personalized ads depending on your consent preferences.
  • RevenueCat: To manage in-app purchases and subscriptions securely without us storing your payment details.
  • Google Firebase & Crashlytics: For user authentication, cloud database, and crash reporting (to help us fix bugs quickly).

3. Your Rights Under UK GDPR

Under UK GDPR, you have the right to access, rectify, or delete your data at any time. You can delete your account and all associated data directly from the Profile section of the app/website, or by contacting us at support@pathwisetheory.co.uk.

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PathWise Theory UK